Schedule Strategy

Programming & Scheduling

Programming is the operational core of a FAST channel. Get the schedule strategy, cadence, and ad break logic right from the start.

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Pick a schedule strategy for your library size

Library size Recommended schedule model
Under 40hrs Wheel + smart repeats — cycle content with spacing rules
40–150hrs Block programming — themed blocks by daypart
150hrs+ Franchise nights + dayparting — full EPG strategy

What to decide before you start scheduling

Cadence you can sustain — how frequently will you update the schedule? Weekly is the practical minimum for most teams. Automate what you can.

Ad break placement — SCTE-35 markers must be placed consistently. Most FAST platforms require specific ad break durations and spacing. Get this right before you go live; retrofitting is painful.

Promo slots — plan for self-promotional content between programmes. This fills short-form gaps and reduces perceived repetition.

Fallback content — always have 2–4 hours of reliable fallback content in the schedule. If a stream fails or content fails to ingest, fallback prevents dead air.

What good looks like

  • Schedule is 7+ days ahead at all times
  • Ad breaks are consistently placed (±30 seconds of target)
  • SCTE-35 markers are validated before submission
  • EPG data is delivered on time to all platforms
  • Content metadata is clean and discovery-friendly

Need help designing your schedule?

We can build the schedule logic for your library size in one session.

Book a Programming Call